information. Please review our privacy practices and contact us if you have any questions.
Collection and Use of Personal Information
Personal information is data that can be used to uniquely identify or contact a single person. You may be asked to provide your
personal information anytime you are in contact with Arcus or an Arcus affiliated company.
How we use your personal information
• The personal information we collect allows us to keep you posted on Arcus’ latest product announcements, firmware
updates, and upcoming events. It also helps us to improve our services, content, and advertising.
• We also use personal information to help us develop, deliver, and improve our products, services, content, and
• From time to time, we may use your personal information to send important notices, such as communications about
purchases and changes to our terms, conditions, and policies.
• We may also use personal information for internal purposes such as auditing, data analysis, and research to improve
Arcus’ products, services, and customer communications.
Collection and Use of Non-Personal Information
We also collect non-personal information − data in a form that does not permit direct association with any specific individual. We
may collect, use, transfer, and disclose non-personal information for any purpose.
Cookies and Other Technologies
Arcus website, online services, interactive applications, email messages, and advertisements may use “cookies” and other
technologies. These technologies help us better understand user behavior, tell us which parts of our website people have visited,
and facilitate and measure the effectiveness of advertisements and web searches.
As is true of most websites, we gather some information automatically and store it in log files. This information includes Internet
Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit pages, operating system,
date/time stamp, and clickstream data.
We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, and this
information may be used in our marketing and advertising services.
It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside
your country of residence − for Arcus to disclose your personal information. We may also disclose information about you if we
determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or
We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and
conditions or protect our operations or users. Additionally, in the event of a reorganization, merger, or sale we may transfer any and
all personal information we collect to the relevant third party.
Protection of Personal Information
Arcus takes precautions — including administrative, technical, and physical measures — to safeguard your personal information
against loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction.
Arcus online services such as the Arcus eStore use Secure Sockets Layer (SSL) encryption on all web pages where personal
information is collected. To make purchases from these services, you must use an SSL-enabled browser such as Internet Explorer,
Chrome, Safari, or Firefox. Doing so protects the confidentiality of your personal information while it’s transmitted over the Internet.
Integrity and Retention of Personal Information
Arcus makes it easy for you to keep your personal information accurate, complete, and up to date. We will retain your personal
or permitted by law.
Our Companywide Commitment to Your Privacy
To make sure your personal information is secure, we communicate our privacy and security guidelines to Arcus employees and
strictly enforce privacy safeguards within the company.